Due to its avant-garde nature and in connection with the reality of the digital media industry, the program has included in its curriculum the development of writing skills for digital media, usability, architecture, and ergonomics of the information, and converging strategies, amongst other processes.
Its goal is to train journalists that combine their expertise in communication skills and concept skills of the digital language, in order to generate new contents expressed through narrative hypermedia suitable for publishing in any journalistic medium.