That is how the professional of Interactive Design is capable of proposing solutions apart from the evolution of devices, formats and specific genres, adjusting himself / herself to the constant transformation of the Media taking into account aesthetic, socio-cultural, economic and technical elements.
This training emphasizes on creativity and innovation base on the Function: How does the user utilizes the product for a specific task or activity?); the Context (uses, relations, institutions, socio-cultural values that are reflected or transform the product); and the User, (person who has specific needs), according to the classification proposed by Janet Murray in her book “Inventing the medium: principles of interaction design as a cultural practice”.
The training involves strategies that enable the contact and participation of students in the projects developed for the production sector by creating lines of collaboration between the University and the business world, as well as the participation of students and the visualization of the projects in competitions or exhibits at national and international level.