Contenido VOL.57 NO.26 (AUG 8, 2016) | Página |
Kevin Roberts out at Saatchi; Instagram launches Stories; Walmart eyeing Jet.com? | 4 |
Retailers missing out on Snapchat craze; brand museums; is augmented reality catching on? | 6 |
Verve Mobile's Gian LaVecchia on the future of brand storytelling. | 10 |
Old-fashioned word of mouth is still king | 11 |
Deutsch CCO Dan Kelleher. | 12 |
Marketing chief Uwe Ellinghaus reflects on the rebranding of an American classic. | 16 |
Makers of high-performance autos go far beyond the test drive to give consumers the ride of their lives. But does it really sell cars? | 20 |
From Porsche desk chairs to Maserati sneakers, carmakers are putting their names on some unexpected products to extend their brands. | 24 |
Pep Boys and Jiffy Lube go head-to-head in the battle for dominance among auto-service chains. | 26 |
Outfitting Team U.S.A. | 27 |
Swan pool float; watermelon keg kit; tropical sleep shorts. | 29 |
NGL Media, co-founded by John Leguizamo, helps brands reach Latinos. | 31 |
Tampa agency 22squared. | 32 |
Jim Gaffigan on Facebook Live and his favorite ad campaign. | 33 |
The Hollywood Squares. | 34 |
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